During the weekend, Jennifer Aniston had an emotional moment while visiting an Ulta beauty store in Los Angeles. The well-known 54-year-old actress, famous for her role in Friends, stopped by to see how her brand LolaVie was being displayed on the shelves. Trying to keep a low profile, she wore a torn floppy beige hat, large sunglasses, and a lengthy gray cardigan.
When she arrived at the section displaying her LolaVie products, Jennifer, who recently honored her friend Julia Roberts, couldn’t help but get emotional. After making some purchases and heading back to her SUV, Jennifer took a moment to soak in the sight of her own products in the store, feeling overwhelmed with joy and shedding tears of happiness at the success of her brand at Ulta.
Upset Jenny: The actress Jennifer Aniston was caught on camera crying in a clip shared on Instagram during the weekend.
Trying to keep her composure: The 54-year-old star of Friends found herself getting choked up during a visit to an Ulta beauty store in Los Angeles to check out her product, LolaVie, on the shelves. The video was shared on her Instagram, which has an impressive 42 million followers. It’s unclear if the Cake actress was jokingly pretending to cry or genuinely feeling emotional. She highlighted some of her favorite items, like the LolaVie Restore and Protect Travel Kit. LolaVie has partnered with Ulta Beauty to give customers a chance to see ‘the magic of LolaVie in person,’ as per a press release. Jennifer Aniston’s vegan and scientifically formulated haircare line, LolaVie, is now stocked at Ulta Beauty stores, making its physical retail debut. As of Monday, customers can discover and buy the full range of LolaVie products at all Ulta Beauty stores and online at Ulta.com. “The idea for LolaVie has been in the works for a while now,” revealed Jennifer Aniston, the brains behind the brand.
The trickery: She made her debut interacting with her fans while lounging in the back of a luxurious SUV, engaging in conversation from a cozy car setting.
A smart tactic for marketing a product: Aniston showed great enthusiasm when revealing her daily routine.
Jennifer, looking casual in a black shirt, black pants, and a cozy gray cardigan, was beyond thrilled with the unexpected success of her brand since its launch in 2021. The brand’s expansion into Ulta Beauty, the largest beauty retailer in the US, was a dream come true.
“I am absolutely thrilled that more people will now have the chance to try out LolaVie for themselves, whether online at Ulta.com or in stores,” Aniston expressed in a statement. LolaVie first hit the market in September 2021 with its Glossing Detangler, a product that quickly became a favorite in the beauty world.
On its one-year anniversary, the brand introduced the Restorative Shampoo and Conditioner, much to the delight of Jennifer and her team. “Having LolaVie as part of our lineup is a true honor, and I cannot wait for our customers, both new and loyal, to experience Jennifer’s top-rated products at Ulta Beauty,” Monica Arnaudo, Ulta Beauty’s chief merchandising officer, remarked enthusiastically.
With a sly disguise, Brad Pitt’s ex-girlfriend made a secret trip to the store. Away she sneaked, trying not to be recognized.
A bit confused: It seems like she needs a moment to get her bearings in the store.
Disguised: The fresh-faced high school graduate sported a worn-out beige hat, oversized sunglasses, and a stylish, long gray cardigan.
Pausing to appreciate her reflection, she casually made her way to where her LolaVie beauty products were showcased.
As she exited the store, she carried herself with the air of someone who had successfully pulled off a daring scheme.
Shopping as a cure for the blues: Once she was done shopping, the TV personality hopped back into her SUV and took a look at the items she had bought, which even included a few goodies from her own brand.
Her ability to shed tears was on display when she became emotional upon learning that LolaVie products are now available at Ulta.
As the demand for ethical beauty products continues to grow, we are thrilled to introduce a brand that resonates with environmentally conscious consumers seeking effective solutions that benefit both people and the planet.
We are confident that our customers will embrace LolaVie wholeheartedly, and we are excited to be a part of this new journey that will bring exciting opportunities for the brand.
The LolaVie collection at Ulta features a variety of products including the Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo, and Restorative Conditioner.
Founded by Jen, LolaVie’s vision is to create beauty products that not only perform well but are also good for you.
LolaVie is committed to developing innovative haircare products using top-quality, plant-based ingredients that promote healthy hair. Their goal is to offer clean, high-performing haircare derived from natural sources and backed by scientific research.
