In May, Lady Gaga unveiled her own makeup collection, Haus Laboratories, and revealed plans for the brand to be available at Sephora.
Lady Gaga is embracing her inner beauty expert with a new venture. The Grammy Award winner recently shared her very first makeup tutorial on YouTube in partnership with Sephora. In the tutorial, she demonstrated how to achieve her signature “everyday artistry” look, featuring a luminous, soft-hued makeup using products from her own cruelty-free and vegan beauty line, Haus Labs. The video began with some fun behind-the-scenes footage of the “Hold My Hand” singer showcasing her playful side. Lady Gaga then dove into the tutorial, starting with the application of the Hy-Power Pigment Paint in “Blush Matte” on her cheekbones, temples, and brow bone for a radiant flush. She then filled in her brows with the Edge Precision Brow Pencil, bronzed her complexion with the Power Sculpt Velvet Bronzer, and finished off her lips with a rosy mauve shade and a glossy lip oil. Adding her unique touch, Lady Gaga intensified the look with a rose quartz gel highlighter on her cheeks and shoulders, a bold yellow eye pigment used to create a dramatic winged liner, and a black and white eyeliner combo for the lower lash line. Expressing her satisfaction with the finished look, she emphasized the importance of taking pride in one’s artistry and having fun with makeup.
The famous actress from “A Star Is Born” reflected on her beauty journey in a recent video, recalling how she used to admire makeup stores as a young girl and dream of expressing her inner self externally. She expressed gratitude to the beauty community for encouraging her to embrace her true self. Her expertise in makeup tutorials shines through in her video, with smooth transitions, engaging product descriptions, and flawless swatches. The Academy Award winner thrilled fans with the announcement of Haus Labs’ exclusive launch at Sephora, featuring a new range of revamped products. Excited about the opportunity to offer high-performance makeup products that are clean and sustainable, she shared her enthusiasm on Instagram, emphasizing that artistry should be accessible to all without compromising on health or values.
The birth of Haus Labs was a seamless progression from Gaga’s personal views on beauty. In a September 2019 interview with Allure for their Best Beauty Issue, the iconic “Born This Way” artist shared insights about her connection to makeup and how it intertwines with her on-stage persona.
She explained, “Applying makeup has a transformative effect on me, almost like tapping into my inner superhero. It gives me a sense of empowerment that allows me to soar.” Reflecting on her past, she shared, “I remember how makeup helped me embody Lady Gaga in my younger days. It holds a special significance for me, as it has the ability to uplift my spirits when I’m feeling down.”
